Increase Customer Lifetime Value With These 9 Subscription Apps — Sell Online (2022)

Again and again businesses use a subscription modeland it attracts the attention of users. follow McKinsey & Company, 15% of Americans have signed up for at least one subscription to receive products on a recurring basis.

Offering subscriptions is a reliable and effective way to create a predictable, recurring revenue stream and help you convert one-time buyers into repeat customers. With more insights and better predictions, you can also make bigger investments in your business. To sell subscriptions with your Shopify store, the first step is to install the subscription app. Choosing the app that’s best for you—and your business—is an important decision, and we’re here to help.

Top 9 subscription apps to consider

At Shopify, we work with some of the world’s best apps to help you increase revenue through subscription sales. When you use an app that integrates with Shopify Checkout, your customers can enjoy the same seamless experience whether they’re making a one-time purchase or starting a subscription.

Explore these subscription partners, based on your business level, to determine the right app.

Basic Subscription App
Intermediate Subscription App
Advanced Subscription App

Basic Subscription App

If your business is just getting started with subscription or you want to test the business model, Subscription by Yotpo, Seal & Loyalty Subscriptionand Thick Subscription has the basic features you need to get started.

Subscription by Yotpo

Subscription by Yotpo hhelps you easily set up subscriptions in just a few clicks so you can start selling in minutes.

Source: Yotpo subscription

Feature Highlights:

• Customize the subscription widget. Change the look of the subscription widget by customizing the font, color scheme or widget CSS
• Customer portal login without password. Allow buyers to manage their subscriptions through a password-less login customer portal

Cost: No fees up to $500/month in subscription sales. After the initial $500/month there is a 1% transaction fee.

Seal & Loyalty Subscription

Seal & Loyalty Subscription offers a flexible and cost-effective subscription solution that allows prepaid and pay-as-you-go subscriptions.

Source: Seal & Loyalty Subscription

Feature Highlights:

• Discount feature. Provide loyalty discounts to retain customers or offer dynamic discounts that change throughout the subscription period (Eg 20% ​​discount for the first 3 orders)
• Prepaid subscription. Offer prepaid subscriptions so customers can pay in advance
• Delivery profile. Change delivery settings using delivery profiles

Cost: There are four price levels: free and a monthly fee of $4.95, $7.95and $20 a monthall with 0% transaction fees.

Thick Subscription

Thick Subscription Ooffers a free trial period so you can set up and test your subscription items without paying. Its reporting dashboard means you can stay close to the subscription journey and understand key metrics.

Source: Thick Subscription

Feature highlights:

• Cancellation management. Customize your cancellation flow and understand why your customers are no longer interested in subscribing
• customer portal. Customize the customer portal management actions you want to offer, such as canceling and pausing subscriptions, placing additional orders, and modifying order dates and frequencies

Cost: Bold offers a free 60-day trial with one price plan $49.99/month + 1% transaction fee.

Intermediate Subscription App

PayWhirl, Automatic subscriptionand Appstle subscription offers flexibility for both first-time subscription sellers and experienced owners, whose subscription models may struggle with features like loyalty programs. Each app has a different set of price tiers that are based on various factors, including sales volume, features and more.

PayWhirl

PayWhirl is a great solution for selling subscriptions with an easy-to-use customer portal that allows your customers to manage their subscription orders. Choose the pricing structure and features that best suit your business needs from four different plans.

Source: PayWhirl Subscription Payments

Feature highlights:

• Robust reporting and analysis. Track your subscription data with a set of reports and analytics
• Easy to manage customer portal. Allow customers to cancel and pause subscriptions, change products, reschedule deliveries and more

Cost: A free basic version (3% transaction fee), $9 per month (2% transaction fee), $49 per month (1% transaction fee), $249 per month (0.5% transaction fee).

Automatic subscription

Automatic subscription offering flexibility and control over subscription offerings. Offer dynamic discounts, prepaid subscriptions and trial periods to your customers.

Source: Automic subscription

Feature Highlights:

• Notification. Keep your customers updated with SMS notifications in addition to email
• Shuffle feature. Automatically send different products to customers so they find their new favorite items
• Optimized for mobile. A mobile-first design that allows customers to manage their subscriptions through SMS support and a password-free customer portal

Cost: Professional at $99 per month and Enterprise at $299 per month, both with a 1% transaction fee.

Appstle subscription

Appstle subscription offer flexible features such as build-a-box subscriptions or customer loyalty programs to increase engagement.

Source: Appstle subscription

Feature highlights:

• Flexible order management for customers. Customers can manage their orders in the subscription management portal making it easy to change the date they receive their next subscription
• Build-a-box. Allow customers to build subscription boxes with a variety of products iteratively, in addition to automatic charging for subscriptions
• Customization options. Customize the subscription widget that appears on the product page

Cost: A free basic version, and a three-monthly plan at $10 (Beginner), $20 (Business), and $80 (Enterprise) per month, all without transaction fees. You can also choose annual billing at $96, $288or $960 a year, respectively.

Advanced Subscription App

Smartrr, Ordergrooveand Recharge subscription has a robust feature set that allows customization so you can tailor your subscription service to your business model. The price of these apps varies depending on the level of customization required.

Smartrr

Smartrr gives you advanced control over the style and customization of your buyer-facing customer portal and offers advanced subscription options. With different price levels, you can choose the most suitable one for your business.

Source: Smartrr subscription

Feature Highlights:

• Robust reporting and analysis. Know how your business is performing, track customer insights and analyze data retention using a range of reports
• Flexible subscription options. Offers advanced subscription options, such as maximum and minimum number of orders, discounts that change over time, prepaid subscriptions and subscriptions to boxes
• SMS notification. Keep customers updated with SMS notifications in addition to email

Cost: Launch at $99/month, Grow at $299/month, or Excel, starting at $499 per month. A free trial or demo is available for each level before a commitment is required. All plans have an additional 1% of subscription GMV fee.

Ordergroove

Ordergroove offers multiple options for customization and accommodates businesses with more complex shipping and fulfillment needs, making it a good choice for more established businesses. For example, if your customers buy multiple subscriptions and you want to combine orders to save on shipping, this might be the app for you.

Source: Ordergroove

Feature highlights:

• customer portal. Customize the subscription buyer experience by changing the styling of the buyer’s customer portal
• Combined shipping option. Save money on shipping by combining subscription orders that can be shipped at the same time
• Advanced customer analysis. The app uses AI to help identify customers who are likely to cancel their subscriptions so you can offer alternative options in advance

Cost: A free version is available for subscription sales up to $1500 and plans start at $60 per month for subscription sales above $1500.

Recharge subscription

Refill is a self-contained subscription app that will scale with your business. It’s perfect for new and experienced entrepreneurs alike with features that allow your customers to skip or reschedule deliveries, or switch products.

Source: Recharge

Feature highlights:

• Robust reporting and analysis. Track your subscription data with a set of reports and analytics to help understand your subscription business
• A customizable portal. Manage your subscription business in a powerful merchant portal so your customers can fully manage their subscriptions, including the ability to cancel, reschedule and change products in their subscriptions. Recharge offers several options for switching customer portals and allows you to customize the cancellation flow to understand and reduce customer churn
• Customize the subscription widget. Change the styling of the subscription widget by choosing a button style and setting a color scheme

Cost: Standard: no monthly fee. Recharge charge 1% + $.10 per transaction; Pro: $300 monthly fee plus 1% + $.19 per transaction.

So what are you waiting for?

If none of the suggestions above suit your business, you can check them out full list of available subscription apps in the Shopify App Store. The security and scalability provided by predictable and repeatable results are yours for the taking. Set up your subscription model and start growing your business!

If you have questions, contact one of us helpful support professionals and we’ll talk to you about how to get started.

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The above material is for informational purposes only and does not constitute advertising, solicitation or advice. Further, Shopify does not necessarily endorse and is not responsible for any third-party content accessible through this information

source: https://www.shopify.co.id/id/blog/subscription-apps