How Wild Is Removing Waste From Bathrooms and Building a Multimillion-Dollar Brand — Podcasts (2022)

Wild is revolutionizing the way personal care products are made.

Founded in 2019 by childhood friends Charlie Bowes-Lyon and Freddy Ward, Wild wants to eliminate plastic and single-use waste from bathrooms around the world.

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“Everything from shampoo, conditioner, shower gel to toothpaste and deodorant, people’s bathrooms are literally full of plastic,” says Charlie. “Not only do we want to reduce the problem, but we feel we can remove plastic and single-use materials entirely.”

Wild is on a mission to remove plastic and single-use waste from personal and body care packaging. Wild

Charlie and Freddy first tackled the problem by completely redesigning the packaging for natural deodorant. “You get the case, which lasts a lifetime and is made of aluminum, and then you refill it,” says Charlie. “The packaging for refills is made from bamboo pulp and is compostable.”

Wild’s first hero product is a refillable deodorant, with a case that will last a lifetime and a compostable refill package. Wild

After a year-long product development process that included more than 35 iterations, Charlie and Freddy had a market-ready version of the deodorant. Next? Create interest. To do that, the Wild team hit the web, reaching out to as many people as possible.

“Before we launched, we created a huge email list,” Charlie shares. “We go out and get involved in lots of different groups on Facebook, Mumsnet, Quora, and any forum we can find.”

By participating in countless forums and manually contacting individuals in online groups, Wild was able to build an extensive email list to market his first product. Wild

The manual work of joining and participating in over 500 online groups pays off. Wild has pre-launch sales that confirm the product market lives up to Charlie and Freddy’s hopes.

“We did £100,000 in sales in our pre-launch, which gave us real confidence that we had a product that people actually wanted,” says Charlie. “This means when it launches in April [2020]we’re happy to put a significant amount of money behind our Facebook and Google campaigns.”

Now, two years since that initial launch, Wild has passed the eight-figure mark, and the team is ready to reimagine how more items in the bathroom are made.

The launch process for Wild was just one of the areas Charlie covered during our conversation for Shopify On Location podcast miniseries. Follow the entire interview to hear about the duo’s product development process, their fundraising experience and their current marketing mix.

source: https://www.shopify.co.id/id/blog/wild-launch-strategy