Better Booch Brings in Recurring Revenue With Organic Kombucha Subscriptions — Founder Stories (2022)

Better Booch, an organic kombucha company from Los Angeles, has been brewing the sparkling probiotic drink for nearly a decade. After years of building their business from the ground up, co-founders Ashleigh and Trey Lockerbie knew that reliable, repeatable results were essential to solidifying their company’s future—which is where their subscription model came from.

We believe that good food is medicine, and that good health should be accessible to everyone.

Ashleigh Lockerbie, Co-Founder, Better Booch

Challenge

Getting fresh, fizzy, good-for-your-gut kombucha into the hands of customers is no small feat. Ashleigh remembers the early days of the business when they envisioned a “milkman style” delivery option and even driving hours to deliver a case of kombucha to a customer.

Knowing this method was not sustainable in the long term, Ashleigh and Trey looked for a more viable alternative to quickly get Better Booch to their loyal fans while creating a consistent revenue stream their business could rely on.

It’s the best experience for the customer, and the best experience for us. It is a reliable sale that we can count on. And for them, it’s no fuss.

Ashleigh Lockerbie, Co-Founder, Better Booch

Solution

Starting a subscription business on Shopify was an obvious decision for Better Booch. “We just downloaded the app and had the subscription up and running,” Ashleigh said. Better Booch customers can sign up for a weekly, bi-weekly or monthly kombucha subscription with just a few clicks and Ashleigh and Trey have more cash to grow their business.

“Not only do we know people want this product, but setting it on subscription means they don’t have to think about it, and it’s always delivered right to their door,” says Trey. Another big win for Trey is the reliable income subscription and what it means for business. “The more subscriptions we have, the better we can plan,” he said.

Our lifetime value has increased significantly. Our customer loyalty has increased.

Ashleigh Lockerbie, Co-Founder, Better Booch

Decision

According to Ashleigh, since Better Booch launched its subscription business on Shopify in December 2021, “every metric has improved.” Of the revenue Better Booch brings in from Shopify, 32% can be attributed to subscriptions—up 6% from last year.

There’s no sign of subscriptions slowing down for Better Booch—about 70% of all orders now come via subscription. From January to August 2022, the company saw their subscription registrations double. That’s a lot of organic, vegan, bubbly, probiotic goodness to visit.

Want to follow Better Booch’s lead? Look for the right application for your business and start selling subscriptions today.

Add a subscription app

source: https://www.shopify.co.id/id/blog/subscription-case-study-better-booch