How to Build A Business with Social Impact (2022)
A life-changing injury left Michael Mader dependent on his family and friends for financial and emotional support.
“I used to be a longboarder and I never stupidly wore a helmet,” Mader said. “So I was skating home one evening and I had a crack in the road. I finally landed on the side of the road. It resulted in a traumatic brain injury and forced me to drop out of school. I also had to quit my job.”
Mader realized that without his support system, he would be homeless.
“I feel compelled to pay my good fortune forward and build something that can act as a support system for those who don’t have the system I did when I was in my greatest moment of need,” Mader said.
Mader, along with co-founder Sam Harper, started Hippy Feet in 2015 as a clothing business that donates half of its net profits to support youth experiencing homelessness.
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“Instead of trying to reinvent the wheel ourselves, we thought we should just support systems that are already doing this kind of work,” Mader said. “That could have a deeper impact if they had additional funds generated from Hippy Feet.”
Switching to this model and building the Hippy Feet offering to include clothing and accessories has allowed the company to grow significantly.
“We are actually currently up 136 percent year to date for 2022 when compared to 2021.” Mader said. “We still expect to do half of our revenue in the fourth quarter.”
Catch the full interview with Mader at Shopify Masters to hear how he and his team were able to build a profitable business model with impact, win pitching competitions and score dream partnerships with professional athletes.
source: https://www.shopify.co.id/blog/hippy-feet-social-impact
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