Chunky Gold Jewelry is Back in Demand — Trending (2022)

When it comes to gold jewelry, beautiful, delicate, and almost no look du jour in recent years. But now things are turning bolder and in-your-face chunky gold jewelery is in demand. Check out the mood boards and social feeds of the most followed fashion bloggers and you’ll see bold hoop earrings, layers of gold chain necklaces and stacks of chunky bracelets. All in gold, of course.

This trend can be seen all over social media on celebrity and influencer accounts. See, for example, chunky necklaces and gold hoops from fashion influencer Aimee Song. Or take a look at the ad posted by singer Dua Lipa, where she also wears chunky gold necklaces and chunky hoop earrings.

This trend is a boon for direct-to-consumer jewelry brands, which has shaken up the way customers buy fine jewelry made with real gemstones and precious metals. The brand offers solid gold, gold-plated, gold-filled, and gold vermeil (10 to 18 carat gold-plated sterling silver) jewelry at more affordable prices than traditional jewelry. The idea is to combine the casual convenience of online shopping and fast delivery with fine jewelry quality.

What is the trend in chunky gold jewelry?

The chunky gold jewelry trend is all about bold, bold gold styles that can act as statement pieces on their own or layered together. Rather than adding a soft sheen or a hint of faded metal to the background, these pieces are strong accessories meant to be the standout part of an ensemble.

The trend includes wide gold hoop earrings and stackable bracelets and anklets, but gold chain necklaces have become a standout staple. In particular, different types of necklaces are back in fashion, such as:

• Chain chain
• Roadside chain necklace
• Cuban link chain necklace
• Rope chain
• Paper clip chain

This style can be worn long or as a choker, or with a charm to create a pendant necklace. The consistent factor is that these chains are thicker and heavier than in the past, when finer chains were in style. Instead of being a simple accent, the necklace is worn as a statement necklace on its own.

And while some of these styles may be filled with metals like sterling silver, the current trend is solid gold or gold-plated chains.

Why chunky gold jewelry is trending

The stacked gold jewelry trend has been growing for a while now, thanks to the fashion resurgence of the ’90s and 2000s. Gold chains are a staple look for both eras, and Gen Z in particular has started wearing this trend as a retro staple. The return of hoop earrings also fits this trend.

This trend is worn by both men and women and has been seen in other accessories, such as chunky gold chains used as purse strings.

---

Ready to create your jewelry business? Start your free 14-day Shopify trial—no credit card required.

Where to buy gold jewelry online

Here are some examples of brands getting into the chunky gold jewelry trend.

Vitaly

Vitaly is a jewelry brand founded in 2011 in Toronto. It pushes boundaries, both by creating genderless pieces and by using 100% recycled stainless steel. Its industrial aesthetic is inspired by those recycled materials, as they can come from anything from cars to skyscrapers.

Many of Vitaly’s styles, including chunky chain necklaces, come in gold as well as silver. Among its best sellers is its Seville range, which features alternating long and short links. It also has chunky bracelet styles and bold heavy rings to complete its androgynous offering.

Missoma

Missoma is a semi-fine jewelry brand founded in London in 2008. It aims to be sustainable yet on-trend, and its looks are designed to be layered. Missoma jewelry is often seen on celebrities, such as Gigi Hadid and Kate Middleton.

A classic Missoma solid gold jewelry look might include a pendant, like this Good Vibes Sunshine necklace, layered with a solid gold chain, like her Coterie chain.

Ana Luisa

Ana Luisa, founded in 2009 in Brooklyn, makes jewelry that aims to stand the test of time while still being affordable and ethically made. The brand uses recycled materials where it can and releases new products in limited batches every Friday. Its website has detailed information about its supply chain, including factory audit reports.

Ana Luisa’s best-selling book includes Michelle’s layered set, which features a pendant necklace and two chunky gold necklaces. There’s also the Ora bracelet, which is meant to look like a chunky watchband chain and is plated with 14-karat gold.

Jenny Bird

Jenny Bird is named after its founder, who launched the brand in Toronto in 2008. It may be best known for its hoop earrings, but the company is also loved for its necklaces and other pieces. Jenny Bird’s cut has been seen on celebrities like Mindy Kahling and Kyle Jenner.

The best seller is Toni’s gold chain necklace, which is dipped in 14 carat gold. There’s also Harvey’s anklet, which is a chunky gold piece that definitely makes a statement.

source: https://www.shopify.co.id/blog/chunky-gold-jewelry-trends